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DECEMBER 8, 2025 |
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Which streaming platform accounts for the largest share of total TV viewing time? |
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A) Netflix B) YouTube C) Disney D) Amazon Prime Video |
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TOP STORY |
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While traditional audio podcasts still dominate, video podcasts are proving to be a hit with audiences and marketers. |
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Thirty-seven percent of US consumers ages 12 and older are monthly video podcast consumers, according to a July Edison Research report.
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79% of podcast listeners watch and listen to podcasts, according to an August Acast survey.
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Major players have noted this trend: Netflix has recently signed deals with Spotify and iHeartMedia, integrating video podcasts into its content library. |
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“Back in 2017 or 2018, there was a huge era of video essays, and it showed people have so much patience for long-form,” said Jennifer Quigley-Jones, CEO of Digital Voices. “As short-form platforms have permeated, consumers have really enjoyed the meditation of long-form content.” |
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IN THE NEWS |
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Streaming TV advertising is moving toward transparency and accountability as DoubleVerify (DV) brings Open Measurement (OM SDK), a standard in desktop and mobile advertising, to streaming environments. |
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DV’s GM of CTV Todd Randak published an open letter Thursday urging the industry to “work together to close the remaining transparency and measurement gaps in streaming” and outlined how DV is driving this shift. |
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INDUSTRY VIEWS |
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Listening patterns from 2025 show how audio fits into everyday moments differently across markets, from commutes to cooking to winding down at night. Spotify’s Wrapped for Advertisers pulls those signals into a clearer picture for 2026 advertising decisions. This article was contributed by Spotify Advertising. | | |
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ANALYSIS |
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Broadcast TV’s share of viewing declined YoY in October despite inching up slightly from the prior month thanks to the NFL season, per Nielsen’s total TV/streaming estimates. Meanwhile, streaming continued to increase its viewership share—highlighting how live sports viewers are increasingly shifting to digital. |
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