Travel media networks will grow 13.3% annually through 2027, according to our forecast. Download, “4 Charts on Travel Media Network Opportunities,” presented by Kinective, to discover how advertisers are combining retail media's targeting precision with access to high-intent travelers. |
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DECEMBER 8, 2025 |
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Which of the following is NOT in Adobe’s forecast of top holiday tech products? |
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A) Kindle Colorsoft B) iPhone 17 C) Oura Ring D) Apple Watch |
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TOP STORY |
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While commerce media networks expand, retailers can take advantage of the efficiencies and measurement capabilities that they can provide.Retail media networks alone are expected to claim one-fifth of US digital ad spending by 2029, according to EMARKETER’s September forecast. |
“Today, we're seeing retailers being pushed to measure results more precisely and to lean on automation to reinvest those dollars efficiently so they can keep growing without letting costs spiral,” said our analyst Sarah Marzano in a session at EMARKETER’s commerce media summit. |
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IN THE NEWS |
Some retailers pare discounts, bet on brand equity. At a time when many consumers are sharpening their focus on value, a number of premium and mass-market brands are thriving even as they reduce promotions. Read online |
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Other headlines: |
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Retailers race to win shoppers with delivery windows that stretch to Christmas Eve. Amazon, Target, and Walmart are each making a push to reassure procrastinators that their holiday gifts will still make it under the tree. Read online
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Beauty demand holds strong despite weakening consumer confidence. Softening consumer confidence hasn’t dented beauty demand, according to executives from Ulta Beauty and Estée Lauder. Read online
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Gap’s AI chatbot slip-up spotlights rising brand safety concerns. Users managed to trick Gap’s chatbot into discussing intimacy products, sex toys, and other topics beyond its intended scope fairly quickly after launch, according to a report by The Information. Read online | | | |
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ANALYSIS |
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Most video game players treasure the end of the year, both to splurge on their favorite hobby and to spend more time in-game. |
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Video game console sales are expected to be 1,040% higher during Cyber Week than the daily average from January-August, according to a September 2025 survey from Adobe. Game sales are expected to grow by 1,010%.
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Almost one-fifth (17.6%) of ecommerce holiday sales will be computers and consumer electronics, according to a May 2025 EMARKETER forecast. |
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