Made-for-advertising (MFA) sites and AI-generated content aren’t fringe problems anymore. They’re quickly becoming a default layer of the open web. Join us today, December 9, at 2pm ET for a Tech-Talk Webinar that cuts through the noise. Sign up for the webinar here. |
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DECEMBER 9, 2025 |
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Key stat: 77% of worldwide consumers are comfortable with AI resolving a question or issue, according to an August survey from CSG. |
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Beyond the chart: |
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Consumers are open to AI-powered support when it comes with a safety net. 73% of US consumers accept AI interactions as long as they can escalate to a human if needed, according to a March report from Five9.
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Meanwhile, younger consumers show where the limits are. 54% of Gen Z prefers no AI involvement in creative work, according to an August Goldman Sachs survey. |
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Use this chart: Drop this into your next CX automation pitch. When stakeholders push back on AI-powered support, show them that more than three-quarters of consumers already expect bots to solve their problems, not just answer FAQs. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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