What Sets Successful Product Launches Apart? Savvy Store Managers. A new study found that the people leading the rollout can make all the difference. How to Do Influencer Marketing That Customers Actually Trust. Focusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining.

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The latest on HBR.org

01

What Sets Successful Product Launches Apart? Savvy Store Managers.

A new study found that the people leading the rollout can make all the difference.

by Michael Blanding

 

02

How to Do Influencer Marketing That Customers Actually Trust

Focusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining.

by Barbara Duffek, Andreas B. Eisingerich, and Omar Merlo

 

03

Do You Know If Your Team Is Overwhelmed?

How to spot and manage the exhausting—and often invisible—tipping point when the stressors people face begin to exceed their ability to cope with them.

by Alyson Meister and Nele Dael

 

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