If you want more visibility in search, schema markup is one of the fastest wins.

Most websites still don’t use it correctly, though, and that’s why it works so well.

Schema gives search engines clear, structured signals so your pages can appear with richer results, higher click-through rates, and better visibility in AI-driven summaries.

A few quick points:

– Schema helps Google understand what your content means, not just what it says
– Generative AI tools look for structured context
– Underused schema types (like Video, FAQ, and Local Business) can give you an advantage

This guide walks you through the most valuable schema types and how to implement them, whether you’re using generators, plugins, or writing JSON-LD manually.

Read more here.

Cheers,

Neil Patel

PS: Want my team to implement the right schema across your site and strengthen your overall SEO? Book a call, and we’ll handle it for you.




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