Half of consumers already consider entertainment part of their shopping journey, according to Amazon Ads and Strat7 Crowd.DNA. Read, “Engaging Fashion Consumers in a New Era of Entertainment,” presented by Amazon Ads, to learn how to make fashion discovery feel natural, engaging, and achievable. |
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DECEMBER 9, 2025 |
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What percentage of households buying a Christmas tree said they would opt for a fake tree this year? |
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A) 48% B) 56% C) 83% D) 89% |
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TOP STORY |
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Despite multiple pivots and significant investments, Amazon continues to struggle in a sector that represents one of the largest consumer spending categories. |
"Amazon dominates ecommerce with nearly 40% market share, but grocery remains the category it just can't crack," said our analyst Suzy Davidkhanian on a recent episode of “ Behind the Numbers.” |
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IN THE NEWS |
Instacart launches its ChatGPT app. The app is currently available on desktop and mobile web, with iOS and Android support live as well and Instant Checkout set to roll out to those native platforms in the coming weeks. Read online |
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Other headlines: |
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L’Oréal strengthens portfolio to counter beauty headwinds. L’Oréal is doubling its stake in cosmetic injectables company Galderma to 20%, the company said, as it looks to expand in the fast-growing aesthetics market. Read online
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Elevated food prices are poised to pressure consumer spending in 2026. Grocery prices have been rising over the past five years thanks to a mix of factors including low crop yields, geopolitical shocks, supply-chain bottlenecks, and—more recently—tariffs. Read online
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Retailers turn to agentic AI to keep shoppers onsite. Retailers exploring agentic AI are approaching it with clear commercial goals, not just curiosity. Read online | | | |
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ANALYSIS |
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While dynamic pricing has been around for decades, Delta Airlines has recently come under fire for announcing that it would increase its use of generative AI for flight pricing from 3% to 20% of domestic flights by year-end. |
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"It's not that new, both dynamic pricing and personalized pricing, but it's the way you do it and the way you frame it that I think for Delta was causing the most backlash," said our analyst Suzy Davidkhanian on a recent “Behind the Numbers” episode. |
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