Public recognition is one of those things people either crave, avoid, or quietly invent for themselves (looking at you, “Top 0.4% Content Visionary” on LinkedIn). But from our POV, recognition is a hell yes when it shines a spotlight on the brilliant email work that only a handful (or two handfuls, or roughly 1.8 million hypothetical handfuls) of humans ever got to witness.
We hear you when you say email marketing is complicated, underrated, and occasionally terrifying. So we figured — well, actually we figured this last year, but we’re doubling down — that it’s high time someone celebrated the emails worth celebrating and the folks bold enough to make them.
How? By hosting the second edition of the RGE Email Awards on December 17, a guaranteed hit of fun, laughter, and insights you’ll pretend you already knew.
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An ad from one of our partners...
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Now for the real reason why you opened this email (articles to make you smarter):
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What's working, what's failing, and where lifecycle marketers are experimenting based on survey data from hundreds of teams and insights from thousands of Customer.io users.
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Cyborg, Monitor, Innovator, Artisan... the future isn’t about choosing one lane, but knowing when to shift paths as AI reshapes your craft.
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The 2025 BFCM winners leaned on AI and real-time, mobile-first messaging to drive major engagement gains. The big shift: BFCM is now about always-on, AI-powered customer journeys — not one-off holiday blasts.
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Modern design has drifted into generic boredom, and it’s quietly shaping how stressed, disconnected, and uninspired we feel. This film argues for a more thoughtful, meaningful mix of modernism and tradition, and for rediscovering the joy of actually noticing the world we build.
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Kasey Luck, founder of Luck and Co Agency, goes on a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. What makes an email accessible, high-converting, and strategically effective across the entire customer journey? Watch and see.
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Your "real stuff that wins awards" GIF
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Found in Lumio's design awards win email
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Thanks for reading and learning since you joined on 2023-11-02!
- MG, Mike, and the rest of the RGE team.
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