Hi there,

Retail media is still one of digital advertising’s brightest spots, but the competition is getting tougher. Of the $10.53 billion in new retail media ad spend expected in 2026, just $1.11 billion will be left after Amazon Ads and Walmart Connect take their share, according to our forecast. 

Download our new analyst report, “Retail Media Ad Spending Forecast and Trends H2 2025,” for forecasts through 2029, a closer look at where growth is (and isn’t) happening, and insights into how brands can stay competitive as the retail media landscape keeps reshaping itself.

GET THE REPORT

Enjoy!
Max Willens
Principal Analyst
EMARKETER 

Compliments of T-Mobile Advertising Solutions.