"We can get it cheaper."

Cool. They probably can.

They can also get a cheaper surgeon, a cheaper accountant, and a cheaper parachute. Doesn't mean they should.

Here's the thing: cheap has a cost. It just shows up later—in rework, missed deadlines, features that don't exist, and support that doesn't answer.

Your job isn't to win on price. It's to make them see the REAL price of "cheaper."

One page. Total cost of ownership. What they're actually comparing. Let them make an informed decision—and watch "cheaper" suddenly look expensive.

We made you a template:

​[LINK TO TEMPLATE]​

Copy it. Send it. Let them do the math.

— Andrew "deal page daddy" Mewborn

P.S. If they still go cheaper after seeing this, wish them luck. They'll be back.