Digiday Daily

December 12, 2025

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Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be found in a tranche of recent forecasts from WPP, Dentsu, consultancy Madison & Wall and WARC.

TOP STORY

Strategizing for the Future

In Graphic Detail: What to expect in media in 2026

Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.

OTHER THINGS TO KNOW

First-party data isn’t just an asset for brands; it’s an asset for every stakeholder in the media landscape. Partner insights from Nexxen.
Media buyers today operate several disconnected point solutions, and publishers mirror this complexity. Ad tech unification will take the convergence of two powerful forces: agentic AI’s rise and the discipline of supply path optimization. Partner insights from PubMatic.
During the period from late December to mid- or late January, many consumers are still in the buying mindset, and conversion rates remain high. Partner insights from Meta.

A MESSAGE FROM CRITEO

Make every ad, offer and moment feel like discovery, not noise

Shoppers say online shopping can feel dull — uninspired, fragmented and short on surprise and delight. To create richer, more memorable experiences, brands and retailers are upgrading their advertising with commerce intelligence. Lift every shopping moment with AI trained on commerce and built to match every shopper with the right products, right when and where it matters most.

Learn more

MARKETING

Member exclusive

Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies

The job isn’t execution anymore. AI handles that. The job is judgement.

Member exclusive

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

Amazon is positioning Twitch as a defining asset in its CTV ambitions.

PARTNER INSIGHTS FROM URBAN ONE

Why understanding Black cultural influence is a marketing imperative

There are untapped growth opportunities for brands that foster authentic, sustained connections with Black audiences through meaningful engagement.

Brands in Culture

Netflix transforms former mall department stores into experiential venues

The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.