Most marketers assume they know how their customers buy.

But when you look at actual purchase data, the patterns often don't match what we expect.

We pulled together fresh data on how consumers make online purchases, what methods they use, how many visits it takes, and what drives their final decisions.

Some highlights:

- Product images play a bigger role than most brands realize

- Quality concerns outweigh price concerns for many buyers

- The shift to mobile didn't reverse after the pandemic—it accelerated

If you're making assumptions about your checkout flow or product pages without looking at real behavioral data, this is worth a read.

​Read the full breakdown here.​

Cheers,

Neil Patel

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PS: Looking to improve your e-commerce funnel using real purchase data? Book a call with our team to discuss potential opportunities and next steps.