Hey!

Link building priorities have shifted.

According to recent industry research, Digital PR is now the number one link-building tactic, surpassing guest posting as the preferred approach moving into 2026.

That change isn’t about novelty.

It reflects how search systems now evaluate brands.

As search and AI-driven results rely more heavily on external signals, visibility beyond your own website matters more than ever. Digital PR earns that visibility by placing brands inside real editorial coverage on publications search engines already reference.

Here’s why it’s taken the lead:

• It secures mentions in established editorial environments
• It extends brand visibility beyond owned content
• It generates signals that influence search and AI experiences
• It supports credibility in competitive results without relying on volume

While guest posts still play a role, Digital PR has become the tactic teams turn to when where a brand appears matters as much as how often it links back.

Bottom line:

In 2026, link building isn’t just about building links.

It’s about building presence where search systems already look.

If you’re evaluating how to evolve your link strategy this year, Digital PR is worth a closer look.

Best,
The SEOJet Team