• Kia’s ‘Bootcamp’ program provides technological education to future generations in Mexico, Peru, the Philippines and Morocco
• Initiative aims to create a virtuous cycle of self-reliance
• Industry-academia partnerships provide route to employment for trainees at local Kia retailers
• Expansion to Ecuador, South Africa, and Singapore set for 2026

Kia Corporation (Kia) has today unveiled a new documentary highlighting the work of its ‘Bootcamp’ program, which provides relevant technology education for future generations, helping global communities establish a foundation for self-reliance.

What is Bootcamp?

As Kia’s flagship CSR initiative, Bootcamp aims to deliver a practical and sustainable virtuous cycle, rather than one-time material support. This is exemplified by the program’s ‘priming water’ mantra, which refers to the water poured into a pump to begin drawing water up from a deep well.