Meta is very good at getting conversions...

But it always goes for the easiest ones...

That usually means:

– Returning customers
– People already in your ecosystem
– People who were going to buy anyway

So your ROAS looks great.

But you’re not scaling, you’re recycling.

That’s the real problem.

And until recently, you couldn’t really fix it.

Because Meta mostly optimized on purchase events, without understanding:

– Who is new
– Who is returning
– Who is actually profitable

Now that’s changed.

Meta now allows value optimization based on non-purchase events.

Which means you can teach the algorithm what real growth looks like.

That’s exactly what the new Conversion Booster for Meta from ProfitMetrics does.

It uses your own first-party backend data to:

– Identify new vs existing customers in real time
– Send true profit values to Meta
– Let you optimize for new customer profit, not just purchases

So instead of chasing easy sales, the algorithm starts hunting for the growth you actually want.

Yes, your ROAS might look worse at first.

Yes, new customers cost more.

But your business finally grows.

Stop asking Meta for cheap conversions.

Start asking it for real growth.

Looking forward to helping you succeed,

Adriaan Dekker

Google Ads Specialist

This mail was sent In partnership with Profitmetrics