Headlining the Brand’s New ‘Born Classic. Worn for Life.’ Campaign

BOSTON, Mass. – Jan. 21, 2026 – Today, Reebok, the iconic sports culture brand, and GRAMMY-winning global recording artist KAROL G announce a multi-year partnership as the brand reintroduces Reebok Classics for a new era. KAROL G joins Reebok as a global brand ambassador that positions her at the center of the brand’s storytelling, content, and upcoming global activations, most notably as the campaign star of Reebok’s new ‘Born Classic. Worn for Life.’ campaign.

“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go,” said KAROL G.