Retail media networks* used to be a line item for big brands.

Not anymore.

Retail Media Network (RMN) ad spend hit roughly $62 billion in 2025.

About 18% of all digital media spend.

By 2026, that share is expected to cross 20%.

If you're still treating retail media as "just another display buy," you're already behind.

The brands winning here are the ones integrating product data, media planning, and measurement into a cohesive strategy and coordinating RMN with the broader media mix.

At NP Digital, we're helping brands build retail media capabilities that actually tie back to revenue, not just impressions.

If you want to see where retail media fits in your strategy, let's talk.

​Schedule a call with my team.​

Cheers,

Neil Patel

*Examples of RMN: Amazon Advertising, Walmart Connect, Wayfair RMN, Target Roundel, eBay Ads, Carrefour Links, Tesco’s RMN, Kroger Precision Marketing, Klarna, and others.

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