For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention may have started to lose traction.
Here is a weird one - one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it's struck through as a false answer...
Shoptalk returns to Vegas March 24–26, and the early speaker lineup is a clear signal: retail media is maturing fast, discovery is shifting again, and stores are back in the performance conversation.
