Hi there,

Creators are influencing discovery, shopping, and video in ways that don’t fit neatly into old planning models.

Here’s five big questions we’ll explore live on February 13 at the next EMARKETER Summit, Creator Trends 2026 to help you adjust:

1. What do the forecasts say about where creator spend will grow in 2026? 
2. How did TikTok creator Gabriella Gomez build a half-million-strong following (and a business) through livestreaming?
3. How are creators changing discovery across platforms and age groups?
4. How are top brands like Gap Inc. and Stanley 1913 approaching creator-led commerce?
5. How are category leaders like DICK’S Sporting Goods incorporating creator video beyond short-form?

Save your spot now to get a clearer read on where creator strategy is heading in 2026.

Register now 

Join us live for the answers,
Max Willens 
Principal Analyst
EMARKETER

Partner with us to bring industry insights to life at an EMARKETER Summit event. Let’s talk.