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JANUARY 22, 2026 |
This issue of EMARKETER Daily is sponsored by LinkedIn Ads. Target the right professionals, drive higher ROAS, and turn relevance into results with LinkedIn Ads. | | | |
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TOP STORY |
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Ad blocking remains a friction point between consumers seeking cleaner digital experiences and platforms protecting ad revenue. While comprehensive usage data is limited, platform enforcement actions and user responses in 2025 reveal how this standoff is evolving. This FAQ examines what's verifiable about ad blocking today and what marketers should watch in 2026. |
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IN THE NEWS |
OpenAI’s ChatGPT ads reshape digital playbook with view-based pricing. This approach reflects how AI chat environments differ markedly from search engines and ecommerce marketplaces where clicks and conversions are central. Read online |
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Other headlines: |
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The global crackdown on teen social media has begun. This means social media platforms may be cut off from access to young users’ data, which has controversially contributed billions to social media revenues. Read online
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YouTube juggles genAI tools and crackdown on AI slop. As one of the largest sources of user-generated content (UGC) on the internet, YouTube has been a hotbed for AI content, and the issue is showing up at scale. Read online | | | |
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ANALYSIS |
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Dick's Sporting Goods is using interactive sports experiences in its stores to build better opportunities for advertisers on its retail media network. |
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“We’re seeing what we’re doing [with] in-store advertising as an extension of what we’re doing with our retail environment holistically,” said Dick's Sporting Goods vice president of retail media David Young, at a recent retail media session hosted by DPAA. |
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