Are you trying to lose body weight or body fat, A?


It sounds similar, but there's an important difference


When you understand how it works, you'll see faster visual progress.


Take a look at my 1:1 coaching client, Ray. 


When we first started spoke, he hadn't been working out consistently since 1999. 



Always intimidated by the gym. Not sure if he was doing it right. Compared himself to others.


He'd lost some weight dieting, but it came to a plateau at 200 pounds. Even with cardio. 


So, we made a simple plan for him. 


Shifted our focus from purely trying to get the weight off, to dropping FAT. 


Lifting 3x per week for 45 minutes. More protein. Walking. 


On the left was October at 196 pounds. 

On the right is January, 179 pounds. 


You'll have to lose some weight to lose a chunk of fat. 


But HOW you lose the weight decides how much of it is fat, and not muscle. 


The difference is huge. 


Look at his chest. His legs. This is just a few months. 


Excited to see what a year can do for him. 


Hope this helps. 


- Matteo 


PS: if you want a simple plan for your workouts and nutrition to drop fat while building muscle along the way... check out HQ


It's our affordable group coaching program opening Feb 1 - limit 50 spaces for first cohort. 


Already more than that many people on the priority list