• Stadium advertising across nine MLB franchises to boost brand visibility both in-venue and on broadcast channels
• Retail promotions and truckside advertising round out nationwide campaign

SEOUL, South Korea, April 22, 2026 – NEXEN TIRE, a leading global tire manufacturer, has announced a new broad-based marketing initiative aimed at strengthening brand awareness among U.S. consumers. Combining sports marketing with retail activation, the campaign will utilize stadium advertising, in-store promotions, and mobile billboards to reach consumers across multiple touchpoints.

As part of the initiative, NEXEN TIRE will feature LED advertising in nine Major League Baseball (MLB) stadiums across four U.S. regions. These placements are expected to generate strong visibility among both in-stadium fans and television audiences. The company has also secured broadcast placements across more than 10 sports networks to further extend its reach nationwide.