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April 23, 2026 |
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Key stat: Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce. |
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Beyond the chart: |
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Use this chart: Drop this in your next content strategy or martech planning meeting to show where personalization investment is actually breaking down. Use the 78% production gap to benchmark your team's capacity challenges, and make the case for why content operations and automation belong in your personalization roadmap. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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