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APRIL 23, 2026 |
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In this edition: |
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TOP STORY |
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As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness. |
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The shift from traditional commerce to shoppable media, where content and commerce have collapsed into a single experience, requires more than platform strategy or content creation. It demands a complete rethinking of how brands operate. |
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IN THE NEWS |
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From SEO to GEO: How AI traffic became retail’s highest-converting channel. In just one year, genAI has gone from retail’s sideline to its sharpest sales weapon, per new data from Adobe. |
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Best Buy names new CEO as its retail media business gains momentum. Best Buy benefited early in the pandemic as remote work and home learning drove demand for laptops, appliances, and home entertainment systems. |
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Record Mother’s Day spending shows consumers still willing to splurge. Mother’s Day spending is expected to reach a record $38 billion this year, up 11.4% YoY and well above the previous high of $35.7 billion set in 2023, per the National Retail Federation and Prosper Insights & Analytics. |
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EMARKETER SUMMIT |
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Four weeks to EMARKETER’s Ad Buyer Strategies Summit at City Winery NYC. Built around analyst insight and real-world perspectives. Suzy Davidkhanian and Arielle Feger press commerce media on performance with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Sarah Marzano breaks down our spring advertising forecasts. Ross Benes takes on converged TV after the Upfronts with Hershey, Haleon, M+Saatchi Performance, and Philo. Nate Elliott digs into AI’s rewrite of search with Bayer, Mondelez, Seer Interactive, and Gist. Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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AI platforms and AI search features are starting to shift the way consumers find information and explore products. In fact, over a quarter (26.4%) of the US population will be a generative AI search user in 2026, a growth of 12.7%, according to EMARKETER's June 2025 forecast. |
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That shift is giving rise to new tactics for ensuring marketing content and product info show up prominently in AI answers. But consensus on whether these tactics work is still developing. |
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QUIZ |
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What percentage of consumers say customer service feels too impersonal to them, according to SAP? |
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A) 26% B) 46% C) 66% D) 86% |
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