April 23, 2026 | SIGN UP

Sara Jerde
DIGIDAY, MANAGING EDITOR

As marketers chase channels that they can count on, some brands (such as dating app The League) are going to LinkedIn. Elsewhere, the NHL is finding success on TikTok. All while they’re trying to juggle the homogeneity of AI.

Elsewhere, YouTube is solidifying its audio ads infrastructure and retailers offer fuel perks to win over consumers.

Top stories

MARKETING ON PLATFORMS

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.

CONTENT & COMMERCE

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.

PARTNER INSIGHTS FROM PATHLABS

The new risk emerging for independent agencies

As retail media and programmatic spend surge, independent agencies are juggling more platforms, more data and more expectations. As a result, execution is becoming the biggest risk to performance and retention.

THE BUSINESS OF AI

Marketing strategists search for a solution to AI’s all-too predictable outputs

Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.

A MESSAGE FROM KEEN DECISION SYSTEMS

How marketing teams are making more confident decisions

According to research from Keen Decision Systems, only 10% of marketers incorporate prior knowledge into their forecasts, an indication that most start from scratch every time.

See how it works

MARKETING ON PLATFORMS

YouTube is turning audio into an ad product — SiriusXM is selling it

The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.

MARKETING ON PLATFORMS

Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.

PARTNER INSIGHTS FROM AUDIOEYE

AI gives marketers speed, but accessibility is paramount

AI gives marketers speed. Landing pages that used to take weeks to build now take minutes. But people with disabilities stop buying from brands whose AI-built sites make it impossible to complete a purchase.

Other things to know

PARTNER INSIGHTS FROM OPTABLE

Why publishers who wait on agentic AI risk falling behind

Agentic workflows fueled by quality data allow teams to make better decisions quickly. But nearly one-third of publishers lack immediate plans to invest in agentic solutions, putting them at risk of falling behind.

PARTNER INSIGHTS FROM CIRCANA