Hi there,

More than half of marketers are likely to invest in AI-powered creative systems in the next year, according to EMARKETER and Perion data. Marketers are already using AI to adapt and personalize creative across social, programmatic display, and digital video.

But AI adoption alone isn't the story. When creative can be optimized in near real time, almost half of marketers expect a performance lift. Download our new research report, "Marketers Believe Real-Time Creative Optimization Can Unlock a 20% Performance Lift," to see what 111 US marketing professionals told us about where AI fits in the creative performance equation.

AVAILABLE NOW

Enjoy!
Arielle Feger
Senior Analyst, Media Content
EMARKETER

Created in partnership with Perion.