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APRIL 24, 2026 |
From Gen Z’s reliance on social media to marketers’ growing dependence on survey data, understanding where discovery begins is critical for brands. Download our Programmatic Advertising Forecast and Trends H1 2026 report to explore how consumers navigate today's complex shopper journey. |
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In this edition: |
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TOP STORY |
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The disconnect between how brands plan campaigns and how retailers execute them could be preventing retail media networks (RMNs) from winning upper-funnel budgets. |
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Often, the gap often takes shape well before execution. |
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IN THE NEWS |
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YouTube opens AI deepfake detection tool to brands, talent. YouTube expanded access to its AI likeness detection tools, allowing anyone at risk of being impersonated to sign up for the offering, per The Hollywood Reporter. |
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NBCUniversal can thank the Super Bowl, Olympics for its eye-popping ad growth. NBCUniversal parent company Comcast beat revenue expectations in Q1, with particularly strong growth in its media business thanks to the Super Bowl and Olympics. |
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WBD shareholders approve Paramount Skydance takeover. The $111 billion acquisition “overwhelmingly passed,” WBD officials said. |
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EMARKETER SUMMIT |
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Four weeks to the EMARKETER Ad Buyer Strategies Summit at City Winery NYC. Built around analyst insight and real-world perspectives. Sarah Marzano opens with our spring advertising forecasts. Nate Elliott digs into AI’s rewrite of search and the path to purchase with Bayer, Mondelez, Seer Interactive, and Gist. Ross Benes takes on converged TV after the Upfronts with Hershey, Haleon, M+C Saatchi Performance, and Philo. Suzy Davidkhanian and Arielle Feger press commerce media on performance with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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After two years focused on footwear, New Balance is expanding its Reconsidered resale program into apparel, bringing the model to a broader portion of its business.The move underscores how quickly resale has scaled across retail, as more brands establish formal programs. |
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PODCAST |
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We discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. | | |
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