Supermarkets cede share to Aldi, Trader Joe’s  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Retail Daily
APRIL 24, 2026
In this edition:
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TOP STORY
David’s Bridal marries wedding dresses and chatbots as AI shopping expands
David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.
  • 71.5% of consumers say they would consider making a purchase, including payment, using an AI chat app, according to a December 2025 Valtech survey.
  • Widespread adoption of end-to-end agentic commerce would drive US ecommerce sales to $1.999 trillion by 2030, a $206 billion increase over baseline projections, EMARKETER forecasts.
David’s Bridal defines its shopper as the “household CEO,” said chief technology officer Scott Saeger, or a group that reflects broader shopper preferences.
IN THE NEWS
Supermarkets cede share to Aldi, Trader Joe’s, and online players. Growing economic pressure and shifting consumer expectations are fundamentally reshaping how, where, and when US consumers buy groceries.
Sam’s Club launches 1-hour delivery. Members can choose between two options: sub-3-hour delivery costs $17 for standard members and $5 for Plus members, while the faster, under-1-hour option costs an additional $5 for both tiers.
ShopMy launches creator-led concierge service. Influencer marketing platform ShopMy introduced a personal shopping service, Noir, for top customers on its app.
EMARKETER SUMMIT
The Ad Buyer Strategies Summit. May 14 in NYC
 
Four weeks to EMARKETER’s Ad Buyer Strategies Summit at City Winery NYC. Built around analyst insight and real-world perspectives. Suzy Davidkhanian and Arielle Feger press commerce media on performance with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Sarah Marzano breaks down our spring advertising forecasts. Ross Benes takes on converged TV after the Upfronts with Hershey, Haleon, M+Saatchi Performance, and Philo. Nate Elliott digs into AI’s rewrite of search with Bayer, Mondelez, Seer Interactive, and Gist. Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau. Qualified brands attend free. Agencies discounted.
ANALYSIS
TikTok’s high-frequency ad push courts brand dollars, risks user friction
TikTok is leaning into high-impact, high-frequency ad options with three new formats.
  • Logo Takeover. Companies can co-brand with TikTok on the app’s launch screen when users open the platform.
  • Prime Time. Brands can display up to three sequential ads in users’ feeds within a 15-minute window to capitalize on live events and high-engagement moments.
  • Top Reach. It bundles two placement options into a single purchase—TopView, which is the first ad users see when they open the app, and TopFeed, the first in-feed ad inside the For You feed.
QUIZ
Approximately what percentage of total US grocery dollar growth was attributed to online sales in 2025, according to The Food Industry Association and NielsenIQ?
A) 42% B) 52% C) 62% D) 72%