Hi there,

Total US media ad spending is forecast to jump 8.5% this year to top $460 billion. But only a third of marketers say their media investments always hit their mark, according to new EMARKETER/Admazing data.

Some channels that could lift results remain largely untapped. Consider mobile gaming, which reaches more than half of the US population. Download our new research report, "From Experiment to Essential: Why Mobile Gaming Belongs in the Modern Media Mix," to learn how measurement has evolved and ways to rebalance your media mix.

Best,
Peter Allen Clark
Senior Analyst and Editor, Media
EMARKETER

Created in partnership with Admazing.