Jan,

If you’re looking for fresh ways to drive more visibility, traffic, and conversions in an AI age, your moment just landed.

Registration is now open for a late-breaking edition of the SMX Master Classes… and these two brand-new online workshops pack serious power:

• Learn how to earn and sustain Google Discover traffic with proven editorial and technical workflows.
• Turn Claude Code into an SEO command center for analysis, reporting, content creation, and AI-assisted strategy.
• Walk away with practical systems you can immediately apply to real campaigns, teams, and client work.

Keep reading for a look at what each Master Class tackles. Pro tip: Register for both to instantly save 15%!

🔍 June 23: Google Discover Master Class

Join AI and SEO expert Metehan Yeşilyurt to learn how to earn more Google Discover visibility, recover from traffic drops, and build a repeatable workflow for producing Discover-eligible content.

After this workshop, you’ll be able to:

• Build a strong technical foundation for Discover with Open Graph tags, structured data, image optimization, canonical hygiene, and mobile-first best practices.

• Understand the editorial and quality signals that influence Discover visibility, including E-E-A-T, freshness, topical authority, and content depth.

• Write stronger headlines and choose better images that improve click-through rates without crossing into clickbait.

• Diagnose Discover traffic drops with a structured troubleshooting workflow covering technical, eligibility, indexing, and editorial checks.

• Create a repeatable weekly Discover workflow for planning, publishing, monitoring, and post-mortem analysis.

🤖 June 25: Claude Code For SEO Master Class

Join veteran AI pro Will Scott to learn how to use Claude Code to connect SEO data sources, uncover opportunities faster, and turn analysis into actionable recommendations and content assets.

After this workshop, you’ll be able to:

• Build a reusable SEO project structure that organizes data imports, prompts, reports, QA processes, and client workflows in one place.

• Answer strategic questions that are painful to solve in spreadsheets alone by combining Search Console, GA4, Google Ads, SEO exports, and AI visibility data to answer. 

• Turn SEO findings into briefs, outlines, refresh plans, FAQs, schema suggestions, and prioritized recommendations grounded in real performance data.

• Repurpose SEO analysis into LinkedIn posts, newsletter blurbs, sales enablement copy, webinar abstracts, and other distribution assets without starting from scratch.

• Apply practical guardrails and verification processes that help you safely use AI outputs in client-facing or stakeholder-ready deliverables.

Two workshops. Two SEO skill sets. Unlimited organic impact.

Each Master Class runs from 11:00am - 4:45pm ET, delivering hands-on, practical training designed for experienced marketers who want workflows and actionable tactics they can actually use. (Plus ample time for Q&A with your expert instructors!)

Whether you’re trying to earn more visibility in Discover or build smarter AI-assisted SEO operations, these workshops are built to help you work faster, uncover better opportunities, and create stronger outputs with confidence.

If you want to sharpen your competitive edge before the second half of 2026, this is your chance!