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Dear jan naj,
AI-powered shopping assistants are transforming how consumers discover products, compare options and make purchasing decisions.
As agentic commerce moves from emerging trend to commercial reality, merchants, payment providers, marketplaces and AI platforms face important strategic questions about customer acquisition, trust and the future of digital commerce.
Join PSE Consulting, Mastercard, Layla.ai and Glenbrook, in partnership with The Paypers, for an exclusive webinar exploring new consumer research based on a survey of 4,250 shoppers across the UK, US, France and Germany who already use AI for online shopping.
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You'll learn:
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What is driving consumers to embrace AI shopping assistants for product discovery and price comparison. |
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How consumers evaluate AI-generated recommendations, from price and reviews through to brand trust and loyalty. |
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Why trusted brands continue to influence purchase decisions, even after AI has narrowed the shortlist. |
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What consumers really think about advertising in AI shopping assistants, and whether they're willing to pay for ad-free experiences. |
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What these findings mean for merchants, PSPs, marketplaces and AI platforms and the practical actions organisations should take today to prepare for AI-driven customer journeys. |
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Speakers
Chris Jones — Managing Director, PSE Consulting (Moderator)
Andrew O'Connor — Senior Payments Consultant, PSE Consulting
Christopher Uriarte — Partner, Glenbrook
Saad Saeed — CEO, Layla.ai
Yasemin Merve Inceer — Director, Product Development, Mastercard
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