Buyers are already using AI to research options, compare vendors, and narrow their shortlist before a human ever enters the conversation. 51% of B2B buyers now start their research inside an AI chatbot instead of a search engine, according to G2's 2026 buyer survey, and 94% report using AI somewhere in their most recent purchase process, per Forrester's 2026 buyer journey study.
That shift is invisible from the outside, but it's already deciding who makes the shortlist and who doesn't. Most companies still plan organic search, paid search, and AI visibility in separate silos, which means budgets get misallocated and strategies stay built for a research journey that no longer matches how buyers actually behave.
Our upcoming webinar, Mastering the New Era of Search: How Brands Win Customers in an AI-Led Buyer Journey lays out a practical framework for unifying search strategy across all three channels, from AI visibility to the human connection that closes the deal. Attendees leave with tools to audit their AI search presence, close the gaps in their funnel, and build a hybrid engagement model that works regardless of industry.
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
