Jan,

AI isn’t just changing how you market. It’s changing how marketing works.

It’s reshaping your tech stack, workflows, customer experiences, and the expectations placed on marketing itself.

And as AI moves from experiment to infrastructure, leadership expects greater efficiency, clearer accountability, and measurable business impact.

Marketing has a new mandate.

That’s why we’re bringing the MarTech community together online on November 4 for a day of candid conversations about what it takes to build an AI-first marketing organization.

Registration is open, and your free pass is waiting!

This one-day event is designed for marketing leaders and practitioners ready to move past the theoretical “why” of AI and tackle the practical “how” of transformation.

Through seven expert-led panel discussions and live Q&A, you’ll learn how to:

• Modernize your tech stack for an AI-first organization.
• Build adaptive operations that improve efficiency and scale.
• Make AI adoption stick across teams, workflows, and systems.
• Strengthen customer data, identity, trust, and governance.
• Win customer attention across increasingly fragmented channels.
• Connect marketing performance to ROI and clear business outcomes.
• Demonstrate marketing’s value across the organization.

You’ll hear candid, unscripted conversations from marketers navigating these challenges every day and leave with practical frameworks you can put to work immediately.

Because the question is no longer whether AI will transform marketing. It’s how you’ll transform marketing to make the most of it.

Get ready for what comes next at MarTech.

See you online in November!

– Lauren @ MarTech

P.S. Can’t attend live? Register anyway and get instant on-demand access to every session.