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SEPTEMBER 17, 2026 |
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In this edition: |
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TOP STORY |
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Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. |
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When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional women’s soccer team for the New York and New Jersey region, in November 2023, women’s sports had yet to reach the cultural prominence it commands today. Brands treated the category less as a major marketing opportunity and more as a cause to support. |
“When brands were talking about women's sports, when opportunities were coming, they were thinking about women's sports really as a bit of a charity, like something almost like a Title IX,” Sussman said during a keynote conversation at
the EMARKETER Future of Digital summit this week. “So the real investment wasn't really coming.” |
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That calculation is changing.
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IN THE NEWS |
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Meta’s Creator Marketing Hub gives brands a central resource for partnerships. Meta officially launched Creator Marketing Hub on Wednesday, a centralized platform that combines its two core creator offerings—Partnerships Ads Hub and Creator Marketplace—into a single interface. |
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Roblox expands rewarded video tools for creators and advertisers. Roblox hinted at an expansion of its rewarded video ad format tools at the Roblox Developers Conference, which lets creators monetize placements that players watch in exchange for in-game rewards. |
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What are fintechs really getting out of microdramas? Venmo launched “The Group” on Tuesday, a new mockumentary microdrama on TikTok, Instagram, and YouTube Shorts that follows four college students who live together. |
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INDUSTRY VIEWS |
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When a campaign idea exists in only a handful of formats, placements get cut and testing slows down. AI-powered production can help one concept travel across channels, giving teams more opportunities to test, learn and adapt. This article was contributed by AI Digital. | | |
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ANALYSIS |
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As the back-to-school season enters its final stretch, retailers are adapting to more personalized journeys spurred by AI assistants. |
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“Back-to-school is one of the strongest use cases for AI-assisted shopping because it's inherently complex,” said Aniket Deosthali, CEO and co-founder of Envive AI. “Families aren't buying a single item; they're coordinating school supplies, clothing, electronics, dorm essentials, and household budgets, often across multiple retailers.” |
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QUIZ |
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Hublot’s Classic Fusion Balloon Dog collection is inspired by the sculptures of which contemporary artist? |
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A) Keith Haring B) Jenny Holzer C) Jeff Koons D) Richard Prince |
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