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Minty and Northwestern University’s Retail Analytics Council surveyed 150 marketing leaders from top E-Commerce brands. Now you can see how they will invest in 2027.

Minty ran a national holiday consumer study to provide additional context.

Side by side, both studies tell one story:

•	Inflation and AI are dramatically changing how people shop.

•	E-Commerce leaders are moving to Proactive Commerce.

Brands adjusting to this shift first will be the biggest winners.

Get Both Studies FREE

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