FT’s ‘red button’ AI clauses | US boosts Guardian revenue

FT’s ‘red button’ AI clauses | US boosts Guardian revenuePlus Vice and Forbes among publishers caught out by latest AI-generated expert, and Zeteo launches in UK
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FT’s ‘red button’ AI clauses | US boosts Guardian revenue
Plus Vice and Forbes among publishers caught out by latest AI-generated expert, and Zeteo launches in UK
Charlotte Tobitt
Sep 18 

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Welcome to the Press Gazette Future of Media US newsletter on Friday, 18 September.
🔴 Financial Times CEO Jon Slade has revealed how the FT’s AI licensing deals with Google and OpenAI include “red button” clauses whereby it can pull the plug if it is unhappy with the way content is being used.
It reminded me of what The Atlantic’s CEO Nicholas Thompson said on the Channels podcast last week about what would make him actually renew its 2024 OpenAI deal - “a fair exchange of value”.
“What are you giving us, and what are we giving you? Is it fair? And if it’s not, well, then we’ll block you from the site, or we’ll sue you, right? That’s the deal.”
Also in our interview with Slade, he discussed how the FT built a relatively large audience of under-35s, and gave details about the scale of bot attacks coming in.
Financial Times CEO Jon Slade in conversation with Press Gazette editor-in-chief Dominic Ponsford at the 2026 Future of Media Technology Conference. Picture: Press Gazette/ASV Photography
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📈 The Guardian has revealed it grew revenue by 2% in the year to 31 March 2026 - but the US operation was up by a much bigger 14%. 
The Guardian says it has 1.4 million recurring paying digital supporters of which about 36% are based in the US.
US editor Betsy Reed specifically pointed to the way “some of our peers have bowed to political pressure” under Trump’s second administration.
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🤖 Vice and Forbes are among the publishers to have inadvertently shared the expertise of a supposed art therapist who provided AI-generated output and who may not be real at all.
The profile of ‘Dr Eleni Nicolaou’ has now been removed from journalist response service Qwoted.
Nicolaou’s insights were on such topics as the benefit of sunlight, crying therapy and which colour to paint your wall to calm your dog.
She purports to be an expert in residence for Wyoming-based paint-by-numbers kit selling website Davincified who appear to be having success with getting their brand into high-authority domains - great for SEO.
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