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SEPTEMBER 18, 2026 |
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In this edition: |
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TOP STORY |
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The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to checkout on consumers’ behalf. Shoppers aren't ready to give up control, and AI may actually be adding complexity to their journeys, according to EMARKETER principal analyst Sky Canaves, speaking at
the EMARKETER Future of Digital summit this week. |
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“We can't necessarily engineer away the human desire to shop,” Canaves said. |
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IN THE NEWS |
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Costco expands delivery across Uber Eats and DoorDash. Costco is making a major push to increase its digital reach. |
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GLP-1 pills could temper the drugs' threat to snack brands. GLP-1 pills have a slightly smaller effect on users’ snacking patterns than GLP-1 shots, per a Bloomberg Intelligence survey. |
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Toys R Us bets on holiday stores to reclaim toy category authority. Toys R Us plans to open 120 standalone stores by the holiday season, a major expansion from its current 40-store footprint. |
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ANALYSIS |
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The old athlete-brand relationship playbook is changing quickly as athletes become creators. |
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Instead of waiting for networks or press offices to shape their narrative, athletes are building the studio themselves, streaming from on their smartphones, with no scripts in sight on platforms like Amazon’s live-streaming service Twitch. |
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QUIZ |
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What percent of American adults say that they stream their music on a daily basis? |
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A) 31% B) 55% C) 75% D) 83% |
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