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Hi,
Dividend investing is ultimately about replacing your working income with a passive income stream for a financially free retirement (or early retirement).
The reality of inflation means that your passive income stream can't just be static. It must be perpetually growing.
To build perpetually growing – lasting – retirement income, invest in a reasonably diversified basket of income securities that have the following characteristics:
- Pay dividends
(the higher the yield the better)
- Are likely to grow their payments
(the faster the better)
- Have safe dividends so you are likely to see stable or better income during a recession
(the safer the dividend, the better)
Dividend investments should be safe, growing income securities. These are the type of securities we look for at Sure Dividend.
And the dividend investments you choose should be combined intelligently in your portfolio to reduce exposure to any one security or sector.
The marginal benefits of diversification decline significantly after ~20 holdings. Additionally, there are actually disadvantages to being extremely diversified.
When over diversified, you have money in your 50th or 100th or 200th best idea instead of concentrating that money into your current best ideas.
“Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing.”
– Warren Buffett
A portfolio of 20 to 30 high quality income stocks spread out reasonably over different sectors provides a compelling balance between the benefits of diversification and the benefits of concentration.
What will really determine your portfolio's success in building a perpetually growing retirement income stream is the actual securities in which you decide to invest.
And that's where the Sure Analysis Research Database shows its value.
About The Sure Analysis Research Database
The Sure Analysis Research Database is a rating and ranking service used to:
- Find, compare, and rank undervalued quality dividend stocks to buy
- Do a "must pass" final filter on ideas found elsewhere
- Do due diligence on and stay up-to-date with your current holdings
- Find potential sells
"I use Sure Dividend as the first and last check I do when considering any investment action. I use a number of tools – since I started investing over 40 years ago – but the first thing I do is see if Sure Dividend has done a recent analysis of the stock before I go further. Once I have completed my research, I once again return to Sure Dividend and make sure I am not doing anything contrary to what the Sure Dividend analysis recommends. It is the single most influential source I use in my research analysis of any stock. To say I love it would be an understatement!"
– Sure Analysis member
The Sure Analysis Research Database powers our dividend growth investing work at Sure Dividend.
Our team of ~15 analysts will produce 3,600+ individual quarterly reports over the next four quarters for the 900+ income securities we cover.
This is real analysis done by real people in a systematic way. It's not a quick screen done with unanalyzed data found easily online elsewhere.
Every security is analyzed over the same metrics. This way, we can compare different securities – say an MLP versus a fast-growing information technology sector dividend stock – on an ‘apples-to-apples’ basis.
What Is In The Sure Analysis Research Database
The Sure Analysis Research Database gives you full access to all our reports and services at Sure Dividend, including:
- Weekly Top 10 Best-Of-The-Best Email
We send out an email each week with the 10 highest expected total return securities with "A" or "B" Dividend Risk Scores from the most recent editions of the Sure Dividend Core Newsletter, Sure Dividend High Yield Newsletter, and Sure Dividend Growth Newsletter. This email uses the recommendations from our premium newsletters, so you get a concise list of the best-of-the-best dividend growth stocks each week.
+ Example Top 10 email from December 30th, 2025
- The Sure Analysis Research Database Spreadsheet
The Sure Analysis Research Database spreadsheet is powerful. It has everything you need to quickly sort through the 900+ income securities we cover to find the best that match your needs, and avoid the worst. And, it is updated daily, so you always have up-to-date info to guide your dividend growth investing decisions.
+ Example Spreadsheet from December 31st, 2025
- The Sure Dividend High Yield Newsletter
Our most yield focused long-term dividend growth newsletter. It publishes on the 2nd Sunday of the month. Click here for a historical edition.
- The Sure Dividend Growth Newsletter
Our most growth focused long-term dividend growth newsletter. It publishes on the 3rd Sunday of the month. Click here for a historical edition.
- The Sure Dividend Core Newsletter
Our most balanced (between yield and growth) long-term dividend growth newsletter. It publishes on the 1st Sunday of the month. Click here for a historical edition.
Why Now Is The Best Time To Upgrade To SARD
Now is the absolute best time to upgrade to the Sure Analysis Research Database because of the February 2026 Sure Analysis Deep Discount Event.
Details are below:
- Best Price + Future Price Increases
+ You can join SARD for just $339/year now
+ SARD will never be this inexpensive to join again
+ We will increase prices for all future promotions from the current low discounted rate of $339/year
- Member Price Lock Guarantee
Your price will never increase when you join with this offer. It will stay at just $339/year for as long as you are a SARD member.
- 60-Day Full Refund Period
Our 60-day full refund period means you can get a full refund within 60 days of your first payment if SARD isn't the right fit for you. There are no hoops to jump through; just email us at support@suredividend.com.
- Enrollment Window
+ SARD enrollment is open for the 1st time since 2/3/26
+ Enrollment ends on 2/23/26, when this offer does
+ SARD enrollment won't reopen until ~3/18/25
- No Exceptions Deadline | 2/23/26 At 8:00 PM CST
This special deep discount enrollment opportunity ends at 8:00 PM CST on 2/23/26, with absolutely no exceptions, in just:
Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. This Sure Analysis deep discount event ends on 2/23/26 at 8:00 PM CST. Click here now to join the Sure Analysis Research Database annual plan with the deep discount applied, while it's still available.
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