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| Slide 1: Introduction | This one-liner isn’t descriptive but emotive. It aims to communicate the importance of a wallet and its role in your life. | | Slide 2: Team | Starting with a team slide isn’t always the best option, but as we can see here, their team is the main reason someone would invest, so they have made the decision to put it early on and give investors a reason to remain interested in the rest of the deck. | | | How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads | | For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel. | LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints. | The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products. | Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads. | The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category. | Learn more. | | |
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| Slide 3: Opportunity (1/2) | Another perspective setting frame. The amount of these is due to the fact that they are pitching a vitamin and NOT a painkiller. This means that they really need to emphasize potential and show room for growth. | | Slide 4: Opportunity (2/2) | A look to the future continues here as they continue to promote the opportunity they have. as the world transitions from web2 to web3. | | Slide 5: Solution | Early on here they have a solution slide. This is more common in decks selling painkillers; they don’t have a big villain to build so their only option is to focus on the future which includes their product. | | | | Slide 6: Mission | Another forward-looking statement aiming to show longterm potential. | | Slide 7: Barriers | This is now following Elon Musk’s strategy of building a vision of the future showing what is preventing us from getting there then showing how you can eliminate those barriers and help push the world into the future. | | Slide 8-14: Solution | Now we enter a series of solutions to each barrier. You should NEVER do this type of feature-heavy deck if you are pitching a painkiller; focus on the pain, not the product. But here, with no pain to eliminate, they need to focus on the benefits that people will get from the product. | | | | | | | | Slide 15: Market | | Slide 16: Business Model | | Slide 17: Competition | | Slide 18: Use of Funds | Note here that they are using an active tone. These funds will allow them to continue the work they are doing. Not to start anything new. | | Slide 19: Conclusion | NEVER under any circumstances finish the deck with “Thank You.” It is the worst decision that you can make. It statistically decreases your chances of raising by over 40%. | | | How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads | | The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category. | Learn more | | | |
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