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MARCH 10, 2026 |
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In this edition: |
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TOP STORY |
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AI platforms and AI search features are starting to shift the way consumers find information and explore products. In fact, over a quarter (26.4%) of the US population will be a generative AI search user in 2026, a growth of 12.7%, according to EMARKETER's June 2025 forecast. |
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That shift is giving rise to new tactics for ensuring marketing content and product info show up prominently in AI answers. But consensus on whether these tactics work is still developing. |
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IN THE NEWS |
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Instagram engagement declines as social media fragments. Social media engagement is fragmenting, per a new Buffer report. |
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X rolls out creator subscription tools to boost monetization. The features are aimed at improving transparency, monetization, and the subscription experience. |
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Amazon redesigns Fire TV to expand CTV ad ambitions. Amazon is rolling out a redesigned Fire TV experience that will create new advertising opportunities as it looks to grow its CTV ad business. The redesign has currently rolled out to a small portion of US Fire TV devices. |
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OOH advertising gains momentum. Out-of-home (OOH) advertising mergers and acquisitions spiked in the first few months of 2026. Mubadala Capital and TWG Global announced last month that they will acquire Clear Channel Outdoor for $6.2 billion in an all-cash deal, taking the OOH leader private. |
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ANALYSIS |
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Digital grocery has evolved from a pandemic-era convenience to a core retail channel. More than 90% of US consumers now shop for groceries both online and in-store, according to FMI and NielsenIQ. |
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QUIZ |
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Which of the following actresses is the face of Calvin Klein’s spring campaign? |
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A) Zendaya B) Sydney Sweeney C) Florence Pugh D) Dakota Johnson |
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