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MARCH 10, 2026 |
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In this edition: |
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TOP STORY |
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Email marketing remains a valuable channel for retailers, and incoming AI tools could improve it even more. A new survey by Optimove Insights points to opportunities and challenges for retailers using one of digital marketing’s oldest channels. |
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Shoppers prefer advertisers to market to them through email more than any other channel, but it's complicated. |
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IN THE NEWS |
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Saks Global relies on Neiman Marcus to escape bankruptcy. The retailer will shutter 12 more Saks Fifth Avenue stores by the end of May, along with three Neiman Marcus locations. |
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Iran war lifts stagflation risk for mid-market retailers and restaurants. Rising prices are one side of the stagflation coin, with energy as the immediate accelerant. |
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Asics bets on technology to deepen ties with runners. Asics is buying race-registration platforms in markets including Thailand, Spain, France, and Australia, per Bloomberg. |
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ANALYSIS |
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The Milan Cortina Winter Olympic Games began on February 6 with an opening ceremony that also kicked off advertisers looking to make the most of the global event. |
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Even though it's only been two years since the last Olympics, marketers launching their campaigns during this Olympics do so in a rapidly changing landscape where formats, targeting, reach, and technologies look remarkably different than they did in the Paris Summer Games. |
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QUIZ |
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The Home Depot announced a new real-time tracker for delivering what kind of items? |
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A) Big and bulky B) Sharp and tiny C) Rough and tumble D) Electronic and fragile |
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