In two landmark cases, courts found Meta and Google liable for endangering children with their products. The social media companies are appealing the verdicts, disputing the claim that they are addictive. During the California trial, an attorney accused Meta and Google of creating apps that function like "digital casinos." The comparison is supported by cultural anthropologist Natasha Dow Schüll's research on what makes video slot machines so addictive. Through her research, she discovered four key features that, when combined, helped to hold people on the gambling devices. These features trigger a trancelike or dissociative state in which people lose track of time and place. On social media apps, these features can create a kind of superglue that keeps you scrolling:
📱 Solitude: Schüll says that when the relationship is just between the person and the machine, it eliminates the social cues needed for stopping. Studies have found that children who regularly use screens alone in their bedrooms have a higher risk of developing what psychologists call problematic usage.
📱 Bottomlessness: Apps provide endless content that plays automatically, leaving you wanting more.
📱 Speed: The faster people play slots, the longer they gamble. Speed has a similar effect on social media. The rapid scrolling and easy access to "new" content make it difficult for people to disengage. Technological advancements such as infinite scroll have accelerated the discovery of more content.
📱 Teasing: Apps typically select content for you by using artificial intelligence to decipher your interests. But they withhold that content and give you something close to what you want. This entices you with the promise that you will find what you are looking for soon. |