SAP Sapphire & ASUG Annual Conference (Orlando, FL)

May 11–13

Join SAP leaders, industry experts, and peers at our global, flagship event series for the reveal of SAP’s bold new AI vision and a reimagined Joule experience.

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Learn about Joule's new central workspace, experience live demos and connect with experts, partners and peers to explore AI strategy and see how SAP Business Data Cloud is bringing data and AI together to drive real business impact.

Can’t make it to Orlando? Join us at SAP Sapphire (Virtual)

May 12–13

Brown-Forman Modernizes its SAP Business Warehouse for the AI Era 

April 29

During this webinar, hear from global wine and spirits leader Brown-Forman as they share their experience of moving from SAP Business Warehouse to SAP Business Data Cloud while safeguarding existing investments and making context-rich data more accessible to AI.

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Explore the Value of Data Products for Business-Ready AI

In this IDC brief, discover how treating data as a product empowers modern organizations to accelerate AI adoption, streamline data operations, and drive innovation across every business function.

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Döhler Laying the Foundation for Future AI Innovations

See how Döhler, a global producer of ingredients to the food, beverage and nutrition industry, created a modern data fabric with SAP Business Data Cloud to fuel innovation with AI. 

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Baker Hughes Accelerating Insights with SAP Business Data Cloud

With a modern data foundation built on SAP Business Data Cloud, Baker Hughes, a global energy technology provider, now delivers scalable, real-time insights that drive smarter maintenance and stronger outcomes.

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Deep-Dive Workshop: Accelerating Analytics and AI with SAP Business Data Cloud’s Open Data Ecosystem

April 28

This deep-dive workshop explores how to unify ERP, data, analytics and AI with SAP Business Data Cloud and Databricks to improve forecasting, reduce obsolete inventory and drive real-time planning decisions.