NRF SmartBrief: AI in Retail Edition
Tim Cook's departure to mark new era in Apple's AI focus
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April 22, 2026
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NRF SmartBrief: AI IN RETAIL EDITION
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Newell Brands adopts agentic AI for ecommerce efficiency
Newell Brands VP of Ecommerce Tambi Younes states that the parent of Yankee Candle and Rubbermaid is leveraging agentic AI from CommerceIQ to streamline its ecommerce operations. Faced with the challenge of managing a vast assortment of SKUs across over 50 brands, Newell sought AI solutions to enhance efficiency and ensure compliance with partner retailer requirements. The AI technology helps automate content management tasks, supporting Newell's goal of growth and operational excellence.
Full Story: Chain Store Age (4/20)
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AI in Retail
 
Walmart's AI, automation strategy boosts delivery times
 
Walmart's AI, automation strategy boosts delivery times
(SOPA Images/Getty Images)
Recent automation upgrades in Walmart's warehouse operations have enabled merchandise to arrive at stores pre-sorted for shelves, freeing up backroom space for ecommerce fulfillment. The retailer is leveraging AI to optimize product placement based on local demand. Walmart is piloting a program in Dallas that uses backrooms to hold inventory from third-party sellers on its online marketplace, speeding up delivery times by placing products closer to shoppers.
Full Story: Retail Insight Network (4/21)
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Walmart bets big on AI chief with top compensation
Full Story: AIM Media House (4/20)
 
Lowe's uses AI to help gardeners estimate mulch needs
Lowe's introduced the Mulch Me Now feature this spring to help customers more accurately estimate their mulch needs for yard projects. Integrated into the Mylow AI assistant, this tool asks users questions about their yard size and preferred mulch depth, then calculates the required amount and recommends suitable products and colors. The feature streamlines the process by allowing customers to add products to the cart and guiding them to checkout.
Full Story: Modern Retail (tiered subscription model) (4/20)
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AI agents may scrape Sam's Club product review videos
 
CANADA - 2025/08/25: In this photo illustration, the Sam's Club logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
Sam's Club has started adding expert review videos to product pages via its Member Access Platform, featuring experts from relevant fields discussing product benefits, which appear alongside product images. This move could also benefit companies by being aggregated by AI agents that might scrape video content. The initiative is part of a broader effort that includes an influencer program and real-time member feedback via tablets at demo carts, appealing to shoppers who value trustworthy, peer-driven insights.
Full Story: Modern Retail (tiered subscription model) (4/20)
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AI fashion platform OneOff gets more celebrity investments
AI-driven fashion platform OneOff has secured new investments from celebrities Aryna Sabalenka, Shay Mitchell and Quavo, bringing its total funding to $4 million. The platform aims to redefine fashion discovery by integrating AI with personal style, offering a seamless shopping experience that combines inspiration, validation and purchase. OneOff plans to use the funds to enhance product development, expand talent profiles and grow its community, with a vision to become the "Spotify of fashion."
Full Story: Women's Wear Daily (4/20)
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Mondelez hires global lead to focus on agentic commerce
Mondelez International is preparing for the rise of agentic commerce by hiring a global lead for emerging commerce platforms, focusing on AI-driven shopping bots. This move comes as Mondelez expects 30% of retailer site traffic to be agentic by 2028, with the worldwide market for agentic commerce projected to reach up to $5 trillion by 2030. "We're at the beginning of a fundamental shift in commerce -- moving from clicks and channels to intelligent agents that guide decisions, discovery and transactions," stated Andrew Lederman, vice president of global digital commerce at Mondelez.
Full Story: Digiday (tiered subscription model) (4/19)
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Retail's AI pivot: Is your data ready?
AI readiness is now a defining factor for retailers and CPG companies, but are you ready to scale AI initiatives, all while minimizing risk and ensuring reliable, defensible AI-driven insights? Tell us about the primary drivers and your plans for retail AI adoption in this short survey. Share your thoughts, and you'll be entered in a drawing to win a $50 Amazon gift card. Take the survey.
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Tech Watch
 
Tim Cook's departure to mark new era in Apple's AI focus
Apple CEO Tim Cook will step down in September, with John Ternus, current hardware engineering chief, set to take over. This leadership change is accompanied by the promotion of Johny Srouji to chief hardware officer, consolidating Apple's focus on its silicon development, a key component in its AI strategy that distinguishes it from competitors who rely on rented compute resources.
Full Story: Forbes (tiered subscription model) (4/21)
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Zipline rapidly scales drone delivery across DFW market
Chain Store Age (4/20)
 
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ICYMI
 
 
Albertsons boosts AI productivity target to $2B
AIM Media House (4/17)
 
 
Little Caesars enhances ordering with ChatGPT integration
CNET (4/16)
 
 
 
 
AI and the Consumer