Soft power is notoriously hard to quantify, but it’s difficult to argue that global soft power has been shifting steadily toward East Asia in recent decades. A few years ago I wrote a post about how South Korea became a cultural superpower on purpose, while Japan became one by accident:
The big question then was: When does China get its turn? China is a lot bigger than either Japan or Korea, so you might assume that if the world loves East Asian stuff, we might eventually get a Chinese Wave. So far, it’s been slow to arrive. In my post about the Chinese Century last year, I argued that China’s closed political system meant that its cultural influence would lag its technological and geopolitical might:
In the cultural realm, I expect China to be more isolated and less influential than America was…China is a deeply repressive nation, with universal surveillance, fine-grained media and speech control, and ubiquitous censorship. That’s the kind of society where only anodyne, cautious artistry can flourish, except in tiny subcultural pockets too small for the government to worry about…China’s leaders will also...continue to use the Great Firewall to “protect” Chinese people from the memes and ideas produced by the rest of the world. So artistic and cultural ferment will arrive in China only weakly, and with a lag. It will be orphaned from the global discussion…So while I expect China to produce some hit video games and big-budget movies, I don’t think it will do much to push the boundaries of culture, despite the individual creativity of its people.
In a follow-up post on Sinofuturism, I reiterated this prediction:
But as I noted in that post, the past year has seen the rise
