We're offering a 2-week trial of WrapPRO for $1. If you’ve been wanting to check out our full coverage, now’s the time. Greetings!When TikTok's top creator, Khaby Lame, signed a $975 million deal to temporarily license his AI "digital double" in January, it was hailed as another turn in the growing power of the creator economy. Just three months later, and the deal looks increasingly like it's dead. Initially, the Lame deal had all the makings of a dream success story: the world’s most popular TikToker signs a deal with the Hong Kong-based printing firm Rich Sparkle Holdings that taps into a breakthrough AI trend. But, as experts told TheWrap, this is turning out to be a nightmare scenario for Lame, who may have been unintentionally dragged into a financial racket. In the days after the deal’s announcement, Rich Sparkle’s stock hit $150 a share, giving it a market cap of $1.8 billion. As of Tuesday, it’s worth $124 million, closing at $8.52. “I think this whole thing is a scam, to be honest,” Henry Carter, managing partner at Jamestown Capital, told our Kayla Cobb. To be clear, no one Cobb talked to believes Lame knowingly participated in what could be a financial racket. But the situation underscores why everyone needs to be a little skeptical when it comes to creators and BIG NUMBERS. For creators, it means having the right support people to guide you to legitimate deals and opportunities. For brands and marketers, beware the hype of creator valuations. Yes, creators represent a massive and growing opportunity going forward, but make sure the numbers and projections are rooted in reality. Because this deal clearly wasn't. Roger Cheng Before we move on, be sure to follow me on my socials linked below for the latest updates. DMs are open for tips.    
Had Lame had the proper management and representation, his team likely would've flagged a few issues... 
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