June 8, 2026 | SIGN UP

Sara Jerde
DIGIDAY, MANAGING EDITOR

Publishers are starting to brainstorm solutions to mitigate the traffic losses Google search is destined to serve them. That’s not to mention how Google’s AI opt-out leaves them with a choice they can’t safely act on.

Other questions they’re asking themselves:

Does Perplexity’s pitch of “trust” and “trustworthiness” mean anything real?
Is buying paid traffic worth it?
What are the consequences of YouTube’s AI remix?

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ZERO-CLICK FUTURE

How publishers are modeling – and mitigating – a future with significantly less Google search traffic

Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.

ZERO-CLICK FUTURE

Google’s AI opt-out leaves publishers with a choice they can’t safely use

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.

PARTNER INSIGHTS FROM VIOOH

Programmatic DOOH buyers are embracing curated and audience-driven inventory

According to VIOOH’s latest State of the Nation 2026 report, 91% of U.S. respondents say pDOOH has already been planned as part of wider digital and programmatic activity.

MEMBER EXCLUSIVE

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

A MESSAGE FROM NEXXEN

Why ACR data must live inside the DSP

The DSP is the control panel of modern advertising. It determines what runs, where, how often and how success is defined. If ACR data sits outside the DSP, value leaks at every step.

See how it works

ZERO-CLICK FUTURE

The case for and against publishers buying paid traffic

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

THE CREATOR ECONOMY

YouTube’s AI remix push exposes a looming reckoning for the creator economy

YouTube's Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.

PARTNER INSIGHTS FROM CELTRA

Creative intelligence helps marketers close the measurement gap

Marketers have spent years building infrastructure to measure their advertising, but creative continues to be largely governed by instinct and opinion. Technology platforms that use creative intelligence can help them close that gap.

Other things to know

PARTNER INSIGHTS FROM CLINCH

Why more AI agents won't fix advertising