This issue of EMARKETER Chart of the Day is sponsored by DoorDash Ads. The best time to reach a customer is when they’re ready to buy, and that moment can happen anytime. Put your brand in front of high-intent shoppers at the point of purchase and turn real buying decisions into measurable sales. |
|
JUNE 17, 2026 |
|
|
|
|
|
|
|
|
|
| |
Beyond the chart: |
-
-
Meanwhile, the premium on news reflects how much advertisers value trusted, brand-safe environments. As publishers like
The New York Times open vertical video ad placements inside their apps, they are pitching marketers premium inventory that mirrors social video engagement while running alongside credible journalism, the kind of context that commands a higher rate. |
|
Use this chart: Drop this into media-planning and upfront conversations to benchmark video CPM expectations by vertical. Show it to clients debating where to place video dollars, and use it to set realistic rate expectations when your category lands at the pricier or cheaper end of the pack. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. | | | |
|
