Hi there,

Over 75% of media buyers are investing in connected TV, and over a third are investing significantly, according to new EMARKETER/Verve research.

But spending more doesn’t mean better measurement. In a new research report, “The Quality Question: How Marketers Define And Evaluate Media Value,” see what 119 US media buyers say about quality, measurement, and trust across channels.

AVAILABLE NOW

Enjoy!
Arielle Feger
Senior Analyst
EMARKETER

Created in partnership with Verve.