|
JUNE 17, 2026 |
Mobile gaming is one of the most widely used media channels in the US, yet it remains largely overlooked by advertisers. Download this new research report to see what is driving this gap. |
|
In this edition: |
| |
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
After more than 80 years in business, Turtle Wax faced a familiar challenge: staying relevant with a new generation of consumers. |
|
"We'd lost a little bit of touch with the younger consumer," said Steve Millard, global marketing and ecommerce director at Turtle Wax. For many younger consumers, the brand was associated with products their parents or grandparents used. |
|
To change that perception, Turtle Wax looked beyond traditional car care marketing and into an unlikely cultural arena: modern dating. |
|
|
|
| | | |
|
IN THE NEWS |
|
Dick’s bets on shop-in-shops and pop-ups to sustain its momentum. With consumers having more options than ever, retailers need to tailor their assortments and experiences to the specific markets they serve. |
|
| |
Protein wars heat up as Danone targets Chobani. This could lead to more scrutiny of foodmakers’ protein claims, especially as more consumers pay closer attention to food labels. |
|
| |
China’s consumer crisis drives brands toward the US. China’s retail sales fell in May for the first time since the country emerged from COVID-19 lockdowns in December 2022, offering another sign of deep-rooted consumer pessimism. |
|
| | | |
|
ANALYSIS |
|
|
|
Despite the high prices World Cup fans face for games, trains, and gas, brands are wagering on soccer excitement to entice customers. |
-
New Jersey recently cut prices for game-bound public transit following backlash to $150 train tickets, BBC reported.
-
FIFA’s highest available ticket for the final game is $32,970, triple its previous high price. |
|
|
|
| | | |
|
PODCAST |
|
|
|
Kristen Brophy, senior vice president and head of marketing at ThredUp joins us to discuss how ThredUp markets to both buyers and sellers, how it balances brand storytelling with performance marketing, and where AI is making the biggest difference for its customers. “Reimagining Retail” is made possible by Rokt. |
|
| |
| | | |
|
QUIZ |
|
Which of the following is the biggest challenge Gen Z consumers have with daily living expenses? |
|
A) Dining out and food delivery B) Groceries and household essentials C) Clothing and personal care items D) Entertainment and social activities |
|
| | | |
|
