Quite a while back, my business partner Todd called me up, and said…

“Dude, you need to see this immediately.”

I tried not to freak out.

Todd is pretty laid back.

We’ve been working together for 6 years now.

He’s used the word “immediately” just twice over that time.

Once he used the word “URGENT” in a WhatsApp message, and that was on a day when the website got hacked, all our lead magnets were down, and my inbox was flooded with messages from people who wanted to buy things from us but couldn’t.

Another story for another time.

I hopped online and joined Zoom.

My worst fears were realized.

He had a spreadsheet up.

I f*cking hate spreadsheets. They torture my poor little ADHD brain.

Probably I shouldn’t admit this, but Todd is no longer allowed to send me spreadsheets unless there’s a Loom or Zoom to explain it to me.

This was a Threat Level Zoom call.

Todd looked worse than he sounded.

I later found out he’d been up at 4:00 A.M. that morning, working with Gemini, mining through all the customer data he could get his hands on.

Here’s what he showed me

As usual, that meant nothing to me.

I said:

"Dude what are we looking at here?"

Todd launched into his normal genius-level explanation. A million words per minute. Numbers and percentages and benchmarks. Conversion rates and metrics.

Eventually he stopped talking.

And I said:

“Ok, so what am I supposed to learn from this?”

Todd said:

“We have a middle of the funnel problem.”

And again, I’ll spare you the explanation, but what he meant by that was this:

We were GREAT at getting people’s attention online.

That made sense to me.

I’ve been viral on every platform (not an exaggeration, you could go look this up right now if you need the proof) and was well over the million follower mark across platforms.

Also.

We were GREAT at turning people who were sort of interested in our offer to clients.

That also made sense to me.

Todd is one of the master copywriters to ever touch a keyboard. I worked in sales for 12 plus years. Between us, we’ve landed hundreds of millions of dollars in revenue.

(Again this is not an exaggeration but you will have to take my word on that one.

When I run an in-person event with no cameras, remind me to tel you about the $12M deal I landed with LinkedIn DMs and 1 cup of coffee.)

Right.

I still didn’t understand the problem.

If we were great at getting attention…

And we were great at making sales…

What could possibly be missing?

Answer: the middle.

Turns out thousands of people got lost in “skeptic land.”

They would stay on the fence FOREVER.

They wanted the results I promised… but many of them thought those results were too good to be true.

I got all the attention.

I got all the easy sales.

I was missing a MASSIVE chunk in the middle who needed a little more convincing.

I couldn’t do it with newsletters or more social posts. I didn’t want to go back to the grind of live events. (Much more fun to play with my daughters.)

What to do?

The answer:

YouTube.

It was under my nose all along.

Except I had been an idiot in the past and tried to be a "YouTuber"

That meant scripts. YouTube SEO. Competitive research. Nonstop filming. Editing. Multiple videos per week. Thumbnails. A/B Title Testing.

This time, I took a different approach.

One camera. One take. No rehearsal.

I didn’t even try to hide the script I was using for the video. I just showed it on the screen.

For YouTube Influencer types, this is a huge no-no.

Ruins the illusion.

For me, it worked a treat.

The very first video I published has contributed to $1M in revenue.

Truly crazy.

Naturally, I want to show you what I learned.

Which is why I’m launching Rich With YouTube.

It took me 10 years and one crazed business partner with a spreadsheet to crack this stuff.

I want to show it to you in 90 minutes.

You might have hundreds of people on the fence, just waiting for the right reason to pay you.

These are "stuck in the middle" people.

YouTube gets them off the fence and into buying mode.

We go live in 3 days.

This one will fill up.

So, grab your seat now, while you’re thinking about it.

​Click here to book your seat for Rich With YouTube.​

Talk soon,

-Tim